PERSONALISING THE CORPORATE
Project: Annual Report 2013 & AGM Video
How do we transform a corporate document to a warm, engaging publication while maintaining a professional approach? The answer lies in humanity: understanding what people want, and communicating core values through inspiring visuals.
The primary concern in any creative project is tone, as it underpins every aspect of communication. NTUC Social Enterprises already had a theme in mind: Intent, Impact, Imagine. Lively Green proposed a warm, engaging approach for the Annual Report and Video, highlighting the organisation’s strengths and dynamism with subtlety and humanity to reinforce the brand image.
The results presented at the AGM represented high quality, intelligent design that was on-brand, addressed the needs of the brief, and created an inspiring brand image that fused corporate requirements with aspirational creativity.