GREEN FOR GROWTH
Project: Marketing Collaterals & Advertising
Located at the heart of Iskandar Malaysia, the new economic rapid growth region in Johor. Setia Business Park, S P Setia’s maiden green industrial development, is already the most sought-after business address in Iskandar Malaysia.
With its unique green concept, sustainable development plan & strategic location, Setia Business Park provides one-stop conveniences for businesses. Positioned as the international gateway for investment and business expansion, we adopted an aggressive approach and successfully drew attention of target audiences by exploring a creative use of media space at the most busy traffic area in town. This involved series of “out-of-the-box” outdoor billboards & brand advertisements.