THRIVING BUSINESS

SP Setia Bhd Group


Project: Brand Identities & Advertising

With the success of Setia Business Park I, S P Setia’s maiden green industrial development, S P Setia introduced Setia Business Park II to meet the demands of multinational companies striving for business success. The uniqueness of this phase focuses on its convenient accessibility that is tailor built for every business’s success.

To convey this unique selling points yet to maintain the brand continuity, we developed the identity for this premium development with use of mangrove as a metaphor symbolising the toughness of business in growing under difficult circumstances.

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